ARE YOUR TV SPOTS
OR JUST WILDLY, POINTLESSLY CREATIVE?
There's a reason we fast-forward commercials: so many are just aural and visual noise.
Sure, some grab our attention but how often do we remember the brand we're being sold, or act on them?
When work is created for creative sake, without the strategic backbone supporting it, it's ignored. When we speak to our audience about their wants and needs, they remember. And respond.
BLINDS TO GO
Since 2012 we have been creating campaign and promo spots for this retailer of custom-made blinds and shades, with more than 100 stores throughout eastern US, and Canada. All address BTG's target of young moms and couples, and all conclude with our campaign tagline asserting that through aesthetics and utility, blinds improve your environment and thus your life.